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Posted 21/06/2021 in Category 1 by Virginia Pages

6 Excellent Reasons to Join a Local Directory

6 Excellent Reasons to Join a Local Directory

Where do you look when you want to find a local business?  Google of course!  Google is by far the largest business directory in the world. 

A listing in a business directory is an ideal way to drive traffic to your website.  Online listings build brand awareness and give exposure to products and services.  Take a look at the six excellent ways it can benefit your business.

What is a business directory?

A directory is a searchable online listing of local or sector specific businesses. Users can filter results by category, sector or location of business. By searching in this way, users can find the exact product or service they’ve already made a decision to purchase.

Who can add a business listing?

Any organisation can take out a listing. Our business directory covers Virginia and the surrounding areas, with daily active online visitors. 

Why join a business directory?

  1. Search engine optimisation 

If you want customers to find you online, advertising on a business directory is a must. Google loves these little chunks of data called 'backlinks.'  To you and I, that’s a link placed on another website taking the user straight to your business website. Search engines view businesses with lots of backlinks as credible and trustworthy sources of information. The more links your business has online, the higher you’ll appear on search engines such as Google and Bing.

The Virginia Pages has exceptional Google Rankings and will boost your current website, or offer an online presence to those without a website.

  1. Boost credibility and trust 

A listing on a reputable directory, such as The Virginia Pages, is a sign of a trustworthy business. Most directories have an internal vetting process to check out businesses before they agree to promote them. If your chosen directory doesn’t operate this way, consider whether you’ll be in good company on their site.

When it comes to choosing a supplier, positive customer reviews could clinch the deal. Advertising on a directory with customer reviews works in your favour. Positive customer feedback generates extra free marketing for you!

  1. Increased visibility and awareness 

A business listing can massively improve your chances of getting your brand in front of new clients.  People who search business directories are looking for a product or service provider. These are warm contacts, prepared to buy.  A business directory works like a business development manager.  It champions your business, even when you’re asleep! To us, this means attending networking events and exhibitions to increase awareness of our members.

  1. Make local business connections 

Business directories build supportive communities. New and established businesses can connect with other companies in the area. You can find and interact with people offering complementary services. You’ll gain referrals and benefit from mutual support. This can be invaluable to freelancers and sole traders.

  1. Social media support 

With over 2bn active users on Facebook every month, it is by far the biggest social media platform. Add Instagram and LinkedIn to the mix and managing social media becomes time-consuming and expensive. If you’re struggling to build a social media following, tapping into an existing audience can give your business a boost.  Reputable directories, like the Virginia Pages, serve an audience and groups across social media platforms.  

  1. An affordable way to advertise 

Marketing can be an expensive investment, particularly for SMEs.  A listing in The Virginia Pages Business Directory   is a cost effective way to build a presence in your local marketplace, connecting directly with an active audience.

How the Virginia Pages Business Directory can help:

We are committed to championing our members’ businesses. We take pride in proactively promoting businesses in the local community.

If you start off small and your business grows, we can work with you to develop our services and help you achieve your goals. Our credible marketing services will flex to meet your needs.

All members have access to our unique local professional business support.  We offer marketing advice and can provide additional Marketing Services if needed.  Our aim is to achieve the highest levels of customer satisfaction and business growth for every member.

Interested in a listing in The Virginia Pages Business Directory?  Take a look at our FAQs page and packages.

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